Stylist & Creative Director

I’m deeply involved in every stage of the creative process—from concept to launch—with a passion for storytelling through style, visuals, and strategy.

My journey began surrounded by art and design, with a fashion designer mother and a background in Media Production from LJMU. Founding my brand, TDS, pushed me further into the fashion world, where I developed a sharp eye for both creative direction and cultural relevance.

Whether styling a campaign, directing content, or consulting on brand identity —I bring a 360° approach to fashion and storytelling. I thrive on ideation and collaboration, helping brands connect with their audience through thoughtful, trend-aware visuals and messaging.

With a deep understanding of consumer behaviour and cultural shifts, I now offer fashion and brand consulting—specialising in style strategy, retail ideation, and creative concept development. Recent work includes a consulting session with adidas, exploring Gen Z consumer trends and in-store experience.

Previous clients include BBC, ITV, Adidas, GHD, Nautica, and Liberty London, with features in Vogue, Style Magazine, and The Financial Times.

If you're looking to work together—on a project, campaign, or consulting brief—I'd love to hear from you.

lettietds@gmail.com